Malaco Candy Worldwide

The global phenomenon known as “Swedish Fish” began in the 1950s when Malaco developed Pastellfiskar specifically for the North American export market. Designed to honor Sweden’s deep-rooted fishing industry, these chewy, starch-based treats became an instant international success. While many consumers debate the exact profile of the original red fish, it is widely recognized as being inspired by the lingonberry, a tart, wild berry found throughout Swedish forests. Today, Malaco continues this legacy under the ownership of Cloetta, maintaining the same firm, unique bite that distinguishes Swedish confectionery from softer gummy styles. While the brand originated in 1934 as the Malmö Lakrits Compani, its expansion into fruit-flavored “fish” cemented its status as a global candy pioneer.

Malaco is renowned for its “Texture Philosophy,” offering a spectrum of mouthfeel experiences that range from soft foams to intense, tough chews. The brand’s flagship mix, Gott & Blandat, launched in 1979 and revolutionized the industry by combining sweet fruit gummies with salty licorice in a single bag. For those seeking extreme sensations, Djungelvrål (Jungle Scream) provides a masterclass in contrast; these super-salty licorice monkeys are coated in salmiak salt, offering a sharp, mineral sting before giving way to a tough, satisfying chew. Notably, the Gott & Blandat Original recipe was updated in 2022 to be fully vegan, removing gelatin and beeswax. Similarly, Djungelvrål is verified vegan and gelatin-free, making these iconic textures accessible to a wider range of candy lovers worldwide.

In Sweden, the concept of Lördagsgodis, or “Saturday Candy,” is a cultural institution. This tradition, which encourages limiting sweets to a once-a-week treat, has been championed by Malaco for decades through their famous slogan, “Lördag hela veckan” (Saturday all week). As a staple in pick-and-mix bins alongside brands like Bubs and Fazer, Malaco products like Zoo, Fruxo, and PimPim are synonymous with Swedish childhood. The brand adheres to high safety standards, including ISO 22000 and BRC Global Standard certifications, and utilizes natural coloring concentrates from sweet potato and black carrot. By focusing on high-quality ingredients and sustainable practices, such as using RSPO-certified palm oil, Malaco remains the gold standard for the weekly Swedish candy ritual.