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Cloetta offers a premium selection of traditional Swedish fruit and licorice snacks, with prices starting from 1.35 EUR. This brand is globally recognized for its high manufacturing standards and commitment to quality confectionery, providing a diverse range of treats for the international market. Our collection includes four distinct varieties designed for those seeking an authentic Scandinavian snacking experience .
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From Kexchoklad to Ahlgrens Bilar: Discover Sweden’s Iconic Favorites
Founded in 1862 by Swiss brothers, Cloetta has evolved into a cornerstone of Nordic confectionery. The brand is home to some of the most recognizable treats in the world, including Kexchoklad, a crispy chocolate-covered wafer that has become an unofficial symbol of Swedish outdoor life. Equally legendary is Ahlgrens Bilar, famously marketed as “Sweden’s most bought car.” These unique foam marshmallows offer a firm, chewy texture and a flavor profile that has remained unchanged since 1953. For those who prefer chocolate-coated delights, Polly provides chewy foam centers flavored with vanilla and arrack. During the winter season, the brand dominates the market with Juleskum, a strawberry-flavored marshmallow Santa Claus. Whether you are looking for the functional, sugar-free pastilles of Läkerol or the playful shapes of The Jelly Bean Factory, this historic manufacturer offers a diverse portfolio that defines the Swedish snacking experience.
The Masters of Lördagsgodis and the Swedish Pick-and-Mix Tradition
Cloetta plays a pivotal role in the cultural phenomenon of Lördagsgodis, or “Saturday Candy.” This tradition, which encourages enjoying sweets once a week, helped establish the massive “candy walls” seen in Swedish shops. Through their ownership of brands like Malaco, they provide the essential components for a perfect pick-and-mix bag. From the salty licorice favorites of Konfekta to the fruity chews of Toms, the variety available in Sweden is unmatched. Cloetta products are designed to cater to every palate, offering a mix of textures from soft foams to crunchy chocolates. Many of their iconic items, such as the original Ahlgrens Bilar and Läkerol pastilles, are gluten-free, making them accessible to a wide range of candy lovers. This commitment to variety ensures that the Swedish tradition of gathering a personalized assortment of treats remains a beloved weekly ritual for families worldwide.
A Sweeter Future: Cloetta’s Commitment to Sustainable Cocoa and Ingredients
Under the initiative “A Sweeter Future,” Cloetta focuses on long-term sustainability and ingredient transparency. The company ensures that 100% of the cocoa used across its product range is Rainforest Alliance certified, supporting better farming practices and social conditions for growers. They also utilize RSPO-certified palm oil and are increasingly moving toward natural colors and flavors, a standard already met by The Jelly Bean Factory. While many traditional foam products like Juleskum use porcine gelatin, the brand continues to expand its selection of gelatin-free and vegan-friendly options, particularly within the Malaco range. Operating under strict ISO 9001 and 14001 certifications, the manufacturer maintains high food safety standards across its Swedish production facilities. By balancing heritage recipes with modern environmental goals, they ensure that classic treats like Kexchoklad can be enjoyed by future generations of confectionery enthusiasts.
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Cloetta FAQ
Cloetta is one of the oldest confectionery companies in the Nordic region, founded in 1862 by three Swiss brothers: Bernhard, Christoph, and Nutin Cloëtta. Originally established in Copenhagen, Denmark, the company expanded to Malmö, Sweden, in 1873. Today, Cloetta is headquartered in Stockholm and is a publicly traded company on the Nasdaq Stockholm. With over 160 years of heritage, it remains a cornerstone of Swedish candy culture and tradition.
We ship Cloetta’s most famous "hero" brands worldwide. This includes Kexchoklad, the crispy chocolate-covered wafer; Ahlgrens Bilar, the world’s "most bought car" foam candy; and Polly, chewy chocolate-coated foam drops. You can also order functional Läkerol pastilles and seasonal favorites like Juleskum, the strawberry-flavored foam Santas that dominate the Swedish Christmas season. All prices are listed in EUR for your convenience when shopping from abroad.
Yes, several Cloetta products cater to specific dietary needs. Ahlgrens Bilar (Original), Läkerol pastilles, and The Jelly Bean Factory products are gluten-free. For vegan customers, many products from The Jelly Bean Factory and specific Malaco items are gelatin-free and veggie-friendly. However, please note that Kexchoklad contains wheat and many chocolates contain milk. We recommend checking the specific ingredient lists provided for each product before purchasing.
Cloetta is committed to high quality and sustainability under their "A Sweeter Future" initiative. Their production facilities are ISO 9001 and ISO 14001 certified. They use UTZ/Rainforest Alliance certified cocoa and RSPO-certified palm oil to ensure ethical sourcing. Additionally, the company prioritizes natural colors and flavors across many ranges, such as The Jelly Bean Factory, while strictly adhering to rigorous EU food safety regulations and standards.
Cloetta is central to the Swedish tradition of "Lördagsgodis" (Saturday Candy) and the famous pick-and-mix culture. By offering global shipping from Sweden, we bring these authentic traditions to your door. Whether it is the salty licorice flavors of Läkerol or the nostalgic texture of Ahlgrens Bilar, Cloetta products provide a genuine taste of Scandinavia. All international orders are processed in EUR and shipped directly from Sweden to over 50 countries.