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Experience Danish confectionery excellence with our selection of Toms treats, starting at 2.09 EUR. Since 1884, Toms has combined traditional recipes with sustainable production using renewable energy, offering distinctive berry and mint profiles to sweets enthusiasts worldwide.
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From Pharmacists to Vending Machines: The Story of the "S"
The history of Toms began in 1924 when two Danish pharmacists, Hans Trojel and Victor Hans Meyer, decided to transition from medicine to confectionery. The brand name is an acronym of their surnames: Trojel Og Meyer. However, a clever linguistic adjustment was required early on. In Danish, the word “tom” means “empty.” To avoid the unfortunate implication that their automated vending machines contained no treats, they added an “s” to the name. This small change transformed the brand into a household name across Scandinavia. Today, Toms is owned by the Gerda and Victor B. Strand Foundation, ensuring that the profits from your favorite sweets support sustainable cocoa farming and social initiatives. While Toms is a Danish icon, its products are essential staples in the Swedish “lördagsgodis” tradition alongside brands like Malaco and Cloetta.
Iconic Classics: From Rum-Filled Turtles to Witch Scream Licorice
Toms is celebrated for its vertical integration, meaning they produce their own chocolate, caramel, and marzipan from scratch to ensure “Royal Quality.” One of their most legendary creations is the Toms Skildpadde, a dark chocolate turtle shell filled with a rich blend of rum cream and caramel. For those who prefer a chewy bite, the Yankie Bar offers a satisfying mix of nougat and caramel, originally developed for American soldiers in the 1940s. The brand also dominates the licorice market through its Pingvin line, famous for the intense Heksehyl (Witch Screams). These salty licorice treats are a favorite in pick-and-mix bags, often found alongside Bubs Surskalle or Fazer chocolates. Toms maintains high standards with BRC-certified facilities and uses RSPO-certified sustainable palm oil to achieve their signature textures.
Modernist Design and Royal Quality: The Arne Jacobsen Factory
The commitment to excellence at Toms extends beyond the recipe book and into the very walls of their production facility. In 1962, the company commissioned the world-renowned modernist architect Arne Jacobsen to design their headquarters in Ballerup. This architectural masterpiece reflects the precision and quality that Toms applies to every Guld Barre chocolate bar. As a “Purveyor to the Royal Danish Court,” the brand holds a prestigious status that is recognized by candy lovers worldwide. While they share the Swedish market with giants like Candypeople and Konfekta, Toms stands out for its deep-rooted Nordic heritage. Whether you are enjoying their solid chocolate bars or their diverse licorice range, you are tasting a century of craftsmanship that has been refined in one of the most famous industrial buildings in Scandinavia.
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Toms FAQ
Founded in 1924 by pharmacists Hans Trojel and Victor Meyer, the name is an acronym for "Trojel Og Meyer." The "s" was added later to prevent confusion with the Danish word for "empty" (tom), ensuring customers didn't think their vending machines were out of stock. Today, the company is owned by the Gerda and Victor B. Strand Foundation and is a staple of the Swedish "lördagsgodis" tradition.
All orders are processed and shipped directly from Sweden to customers worldwide. To provide a consistent shopping experience for our international audience, all prices on our website are listed in EUR. We utilize reliable global couriers to ensure your favorite Nordic treats, such as the iconic Yankie Bar or Pingvin licorice, arrive safely at your doorstep regardless of your global location.
Toms is famous for its vertical integration, producing its own chocolate and caramel from scratch. Signature items include the "Skildpadde" (dark chocolate turtles with rum cream), the "Yankie Bar" (nougat and caramel), and the "Guld Barre" chocolate series. For licorice lovers, the Pingvin range offers favorites like "Heksehyl." These products are prestigious enough to earn Toms the title of Purveyor to the Royal Danish Court.
Currently, Toms products are not Halal or Kosher certified. While the company maintains high food safety standards and BRC certification, they do not hold specific religious dietary certifications. Additionally, many of their gummy and marshmallow products contain gelatin derived from either pigs or cows. For customers with strict dietary requirements, we recommend reviewing the specific ingredient lists provided for each product before purchasing.
Toms maintains rigorous quality control through BRC-certified facilities and an in-house laboratory. They are committed to ethical sourcing, using RSPO-certified sustainable palm oil and investing in sustainable cocoa farming in Ghana through the Toms Group Foundation. Their iconic factory, designed by architect Arne Jacobsen, serves as the hub for producing high-quality confectionery that meets strict EU food safety and labeling regulations for international export.