)
)
Toms is a prominent Danish confectionery brand known for its high-quality ingredients and classic recipes. We stock a selection of their most popular items starting from 22 SEK, featuring the iconic car-shaped gummies that have made Toms Candy Sweden a top choice for those who value heritage and reliable flavor.
Toms Candy Sweden
All Toms products for sale
2 of 2 products viewed
From Pharmacists to Vending Machines: The Story of the "S"
The history of Toms began in 1924 when two Danish pharmacists, Hans Trojel and Victor Hans Meyer, decided to apply their precision and knowledge of ingredients to the world of confectionery. The brand name is an acronym of their last names: Trojel Og Meyer. However, the addition of the “s” is a legendary piece of Nordic branding history. During the early days of expansion, the company utilized vending machines to reach customers. In Danish, the word “tom” means “empty,” and the founders feared that customers would see the brand name on a machine and assume it was out of stock. By adding the “s,” they created a possessive form that avoided confusion and established one of the most recognizable names in the Swedish lördagsgodis aisle. Today, the brand is owned by the Gerda and Victor B. Strand Foundation, ensuring its legacy remains dedicated to quality candy production.
Iconic Classics: From Rum-Filled Turtles to Witch Scream Licorice
Toms has mastered the art of texture and flavor, becoming a staple alongside brands like Malaco and Cloetta in Swedish homes. One of their most famous creations is the Toms Skildpadde, a dark chocolate turtle shell filled with a rich blend of rum cream and caramel. For those who prefer a chewy snack, the Yankie Bar offers a satisfying mix of nougat and caramel, originally developed for soldiers in the post-WWII era. The brand’s expertise extends deep into the world of licorice through their Pingvin line. Products like Heksehyl (Witch Screams) are essential for any “pick-and-mix” bag, offering a salty, pungent kick that Swedish licorice lovers crave. Whether it is the solid chocolate of the Guld Barre or their intricate marzipan treats, the brand maintains strict quality control through its in-house laboratories to ensure every bite meets Scandinavian standards.
Modernist Design and Royal Quality: The Arne Jacobsen Factory
The commitment to excellence at Toms extends beyond the recipe to the very architecture of their production. In 1962, the company commissioned the world-renowned modernist architect Arne Jacobsen to design their factory in Ballerup. This facility is considered an architectural masterpiece, reflecting the same clean, functional, and high-quality standards found in their candy. This dedication to prestige is further cemented by their status as a “Purveyor to the Royal Danish Court,” a title that signals elite quality to consumers across the Nordics. While they share the market with giants like Fazer and Toms’ own acquisitions like Anthon Berg, they stand out through their sustainable practices. The company uses RSPO-certified sustainable palm oil and invests in cocoa farming education in Ghana. This blend of royal tradition, modernist design, and ethical sourcing makes their chocolate and licorice a premium choice for a Swedish Saturday night.
Toms FAQ
Founded in 1924 by pharmacists Hans Trojel and Victor Hans Meyer, the name is an acronym for "Trojel Og Meyer." The "s" was added later to ensure that customers using vending machines did not mistake the brand name for the Danish word "tom," which means empty. Today, the company is owned by the Gerda and Victor B. Strand Foundation and is a staple in Swedish confectionery culture.
Toms is a cornerstone of the Swedish Saturday candy tradition. Iconic items include the Pingvin licorice range, such as the famous "Heksehyl" (Witch Screams), and the classic Guld Barre chocolate bars. Their "pick-and-mix" favorites and the rum-cream filled Skildpadde (Turtles) are frequent choices for Swedes filling their candy bags for the weekend. Prices for individual bars typically range from 10 to 25 SEK depending on the retailer.
Yes, Toms is committed to responsible sourcing. They use RSPO-certified sustainable palm oil to achieve specific textures in their fillings. Furthermore, through the Toms Group Foundation, the company invests heavily in sustainable cocoa farming in Ghana. This initiative focuses on regenerative farming practices and supporting local education, ensuring that your favorite chocolate treats are produced with a focus on long-term environmental and social health.
Toms maintains rigorous quality control through its in-house laboratory and BRC (British Retail Consortium) certified production facilities. These certifications ensure that all confectionery meets high international food safety requirements. While they follow strict EU labeling laws for allergens, please note that they use both pig and cow-derived gelatin in many gummy products and do not currently hold Halal or Kosher certifications for their range.
Most Toms products are produced at their iconic headquarters in Ballerup, Denmark. The factory is famous for being designed by the legendary modernist architect Arne Jacobsen in 1962. As a "Purveyor to the Royal Danish Court," Toms maintains high Scandinavian production standards, overseeing the entire process from raw cocoa beans to finished chocolate bars, ensuring consistent quality for the Swedish market.