)
)
Cloetta is a cornerstone of Swedish confectionery heritage, offering a diverse selection of fruit and licorice flavors. Our range includes four essential items starting at 13 SEK, perfect for corporate events, special occasions, or high-quality personal snacking.
Cloetta Candy Sweden
All Cloetta products for sale
4 of 4 products viewed
From Kexchoklad to Ahlgrens Bilar: Discover Sweden’s Iconic Favorites
Founded in 1862 by Swiss brothers, Cloetta has evolved into the cornerstone of the Swedish confectionery market. The brand is responsible for some of the most culturally significant snacks in Scandinavia, most notably Kexchoklad. This crispy, chocolate-covered wafer is a national icon, frequently spotted in the backpacks of Swedish hikers and skiers. Equally legendary is Ahlgrens Bilar, famously marketed as “Sweden’s most bought car.” These unique, firm foam marshmallows offer a chewy texture that has remained unchanged since 1953. For those who prefer a mix of textures, Polly provides chocolate-coated foam drops with distinct notes of arrack and butterscotch. During the winter months, the brand dominates the market with Juleskum, a strawberry-flavored marshmallow Santa that consistently ranks as Sweden’s top-selling candy bag every December. Whether you are looking for the salty licorice of Läkerol or the playful shapes of Malaco, this portfolio defines the Swedish sweet tooth.
The Masters of Lördagsgodis and the Swedish Pick-and-Mix Tradition
The concept of Lördagsgodis, or “Saturday Candy,” is a deeply rooted Swedish tradition that began in the 1950s to encourage responsible treat consumption. Cloetta has been at the heart of this movement for decades, providing the variety necessary to fill the perfect weekend paper bag. Through their leadership in the “plockgodis” (pick-and-mix) category, they supply the diverse textures and flavors Swedes expect every Saturday. From the sour foams of Bubs Surskalle to the classic wine gums of Toms, the variety offered by Cloetta ensures there is something for everyone. Their influence extends to every grocery store “candy wall” in Sweden, where families gather to select their favorites. This culture of variety is supported by iconic staples like Ahlgrens Bilar, which are gluten-free, making them a safe and beloved choice for the inclusive Swedish candy bowl.
A Sweeter Future: Cloetta’s Commitment to Sustainable Cocoa and Ingredients
Under the initiative “A Sweeter Future,” Cloetta maintains rigorous standards for food safety and environmental responsibility. The company operates under ISO 9001 and ISO 14001 certifications, ensuring that every Kexchoklad bar and Polly drop meets high quality benchmarks. A major pillar of their philosophy is the use of 100% UTZ/Rainforest Alliance certified cocoa, supporting sustainable farming practices in West Africa. Furthermore, they utilize RSPO-certified palm oil and are increasingly transitioning toward natural colors and flavors across their range. For consumers with specific dietary needs, Cloetta offers clear transparency; for instance, Ahlgrens Bilar (Original) and The Jelly Bean Factory products are verified gluten-free. While many foam products like Juleskum utilize gelatin, the brand continues to expand its gelatin-free and vegan-friendly options through its partnership with brands like Malaco, ensuring a more sustainable and inclusive future for Swedish confectionery.
Cloetta FAQ
Cloetta has a rich heritage spanning over 160 years. Founded in 1862 by three Swiss brothers—Bernhard, Christoph, and Nutin Cloëtta—the company originally began in Copenhagen. By 1873, they expanded operations to Malmö, Sweden. Today, Cloetta is a major public company listed on Nasdaq Stockholm, with its primary Swedish production facility located in Ljungsbro. It remains a cornerstone of the Nordic confectionery market through its iconic "hero" brands.
No "Saturday candy" bag is complete without Cloetta’s staples. Kexchoklad, the famous crispy chocolate-covered wafer, and Ahlgrens Bilar, "Sweden’s most bought car," are must-haves. For those who enjoy variety, Polly chocolate-coated foam drops and Malaco’s pick-and-mix selection are favorites. During the holidays, Juleskum strawberry-flavored Santas become a seasonal essential. These treats are central to the Swedish tradition of enjoying sweets as a weekly weekend highlight.
Yes, Cloetta provides several options for specific dietary needs. Ahlgrens Bilar (Original) and Läkerol pastilles are generally gluten-free, though Kexchoklad contains wheat and is not suitable for those avoiding gluten. For vegan-friendly choices, many products from The Jelly Bean Factory and specific Malaco "Sour Suckers" are gelatin-free. However, many classic chocolates like Polly contain milk, and many foam candies use porcine gelatin, so checking the specific packaging is always recommended.
Cloetta is committed to "A Sweeter Future" through rigorous sustainability standards. The company uses UTZ/Rainforest Alliance certified cocoa and RSPO-certified palm oil to protect the environment. Their factories operate under ISO 9001 and ISO 14001 certifications to ensure food safety and quality. Additionally, Cloetta is moving toward using natural colors and flavors across its range, ensuring that your favorite treats meet modern standards for responsible production.
Cloetta products are available in virtually every grocery store and convenience shop across Sweden. Through their CandyKing brand, they lead the "pick-and-mix" (plockgodis) market, where prices typically range from 79 SEK to 120 SEK per kilo depending on the retailer and weekly promotions. Individual bags of favorites like Ahlgrens Bilar or Kexchoklad bars are usually priced between 15 SEK and 35 SEK, making them affordable treats for any budget.