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Bubs Candy Sweden offers a diverse selection of vegan and gelatin-free treats, with our range currently featuring 4 distinct products starting at 27.9 SEK. Known for their iconic designs and high-quality ingredients, these sweets are a staple for confectionery enthusiasts seeking both classic and innovative flavor profiles.
Bubs Candy Sweden
All Bubs products for sale
BUBS Surskalle
1pcs
4 of 4 products viewed
The Iconic Skull and the Dual-Texture Experience
Since its founding in Jönköping in 1992, Bubs has redefined the Swedish candy landscape with its signature “dual-texture” innovation. The brand is most famous for the Bubs Surskalle (Sour Skull), a shape that has become a cultural icon in Sweden. Unlike traditional gummies, many Bubs products combine a soft, marshmallow-like foam (skum) with a denser, chewier jelly. This contrast is best showcased in their legendary Raspberry-Licorice Skulls, which pair salty Swedish licorice with sweet fruitiness. Other fan favorites include the Cool Cola Skalle and the Banana-Caramel rhombs. By avoiding palm oil and focusing on bold, contrasting flavor profiles, Bubs has secured its place alongside heritage brands like Malaco and Cloetta as a mandatory addition to any serious lördagsgodis bag.
100% Vegan, Gelatin-Free, and Fairtrade Ingredients
Bubs stands out in the confectionery world for its rigorous commitment to modern dietary needs without sacrificing taste. All packaged sweets from Bubs are 100% vegan and gelatin-free, utilizing plant-based starches like corn and potato protein instead of animal-derived ingredients. This makes them a go-to choice for those seeking halal-friendly treats, as they also avoid animal-based colorants like carmine (E120). Furthermore, Bubs was a pioneer in sustainability, being the first Swedish candy company to use Fairtrade-certified sugar in its consumer-packed range. Most products are also gluten-free, though customers should always check specific packaging. By removing AZO dyes and focusing on climate-smart production in their Jönköping facility, Bubs offers a premium, ethical alternative to traditional brands like Toms or Fazer.
From Swedish Pick-and-Mix Staple to TikTok Viral Sensation
For decades, Bubs was a beloved secret of the Swedish lösgodis (pick-and-mix) wall, nestled between Candypeople favorites and Konfekta classics. However, in 2024, the brand exploded into a global phenomenon. Driven by the “Swedish Candy” trend on TikTok, which amassed billions of views, international audiences became obsessed with the unique “bouncy” texture of the Big Sour Skulls. This viral fame led to global shortages and even earned Bubs a spot on TIME Magazine’s “Best Inventions” list for its innovative confectionery craft. Despite this newfound international stardom and a massive expansion into the U.S. market, Bubs remains deeply rooted in Swedish culture. It continues to be the centerpiece of the domestic Saturday candy tradition, standing tall as a modern rival to classic snacks from Estrella.
Bubs FAQ
Bubs was founded in 1992 by the Lindström family in Jönköping, Sweden. The name "BUBS" is an acronym of the family members' first initials. Today, the company remains based in Jönköping, operating out of a modern, climate-smart facility. In 2023, the brand was acquired by Orkla Confectionery & Snacks. Despite its global viral success, Bubs remains a proud Swedish staple, producing iconic treats like the Raspberry-Licorice skull for the domestic market.
Yes, Bubs is a leader in animal-friendly confectionery. All of their packaged sweets and foam candies are 100% vegan and gelatin-free, utilizing plant-based starches instead of animal products. They also avoid palm oil and AZO dyes. While most products are gluten-free and considered halal-friendly due to the lack of gelatin and carmine, customers should always check the specific packaging for the most up-to-date ingredient lists and cross-contamination warnings.
Bubs is famous for its "dual-texture" experience, often blending a soft, marshmallow-like foam with a chewier gummy or jelly. This contrast is a highlight of the Swedish lördagsgodis tradition. Their flavor profiles are equally bold, featuring iconic combinations like the best-selling Raspberry-Licorice, Banana-Caramel, and "Fizzy" bubblegum varieties. These unique shapes, especially the famous Skalle (skull), make them a must-have in any pick-and-mix bag.
Bubs maintains high standards by operating a BRC-certified facility in Jönköping. The company is committed to sustainability, utilizing renewable energy sources like solar panels and pellet burners, and reusing cornstarch molds during production. Furthermore, Bubs uses Fairtrade-certified sugar in its consumer-packed products. By avoiding palm oil and synthetic dyes, they ensure a high-quality treat that aligns with modern environmental and health-conscious values for Swedish consumers.
In the Swedish market, Bubs are a core component of the lösgodis (pick-and-mix) aisles found in most grocery stores. Prices typically range from 10 SEK to 15 SEK per 100g for bulk candy, while pre-packaged bags usually retail between 20 SEK and 35 SEK depending on the retailer and bag size. Their widespread availability makes them an affordable and essential part of the weekly Saturday candy ritual for families across Sweden.