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Candypeople offers a selection of products rooted in the iconic S-märket brand heritage, featuring bold sour fruit and licorice flavor profiles starting from 20.9 SEK. These classic Swedish treats are available for bulk purchase, providing a high-quality, confectionery option for your next order.
Candypeople Candy Sweden
All Candypeople products for sale
From Malmö to the World: The Pioneers of Pick & Mix
Founded in 1982 in Malmö, Candypeople began as a local family business before transforming into a global powerhouse of Swedish confectionery. The Youssef family recognized early on that the heart of Swedish culture lies in the “Pick & Mix” (lösgodis) wall. They were instrumental in the 1980s boom of this retail concept, providing the bins and the massive variety of treats that define the modern Lördagsgodis experience. Today, while they remain headquartered in Malmö, Candypeople exports the Swedish tradition of Saturday sweets to over 30 countries. By supplying the candy walls of major retailers and international markets, they have become the primary ambassadors of the Swedish candy bag, ensuring that whether you are in Stockholm or Los Angeles, you can enjoy the same high-quality treats found in a classic Swedish grocery store alongside brands like Malaco or Cloetta.
Iconic Collaborations: From GB Glace Flavors to S-Märke Classics
Candypeople is renowned for its creative partnerships, often turning Sweden’s most beloved flavors into innovative gummy and foam treats. One of their most famous ventures involves collaborating with GB Glace, transforming iconic ice cream flavors like 88:an and Piggelin into chewy candies. They are also the masters behind the legendary S-märke (S-brand) line, a staple of Swedish childhoods. These products are famous for their extreme flavor profiles, ranging from the intensely salty S-märke Salt Skum to the puckeringly sour S-märke Sur Chews. While brands like Bubs are known for their foam ovals, Candypeople has carved out a niche with these “S” shaped classics that offer a distinct, firm texture and a powder coating that delivers an immediate flavor punch. Their ability to modernize nostalgic flavors keeps them at the forefront of the Swedish candy market.
The "Clean Candy" Standard: Natural Colors and Real Sugar
In a world of synthetic additives, Candypeople has set a high bar for “Clean Candy,” adhering to strict Swedish and EU food safety standards. Unlike many international competitors, they prioritize the use of real sugar and glucose syrup over high fructose corn syrup. Their commitment to quality is visible in their vibrant colors, which are derived from natural sources like blackcurrant, carrot, and spirulina rather than artificial dyes. This philosophy extends to their dietary inclusivity; for instance, the S-märke Sour Chews and S-märke Salty Chews are verified vegan, utilizing potato starch or pectin instead of gelatin. Many of their gummy and foam products are also gluten-free, making them a go-to choice for health-conscious consumers. By focusing on natural ingredients and transparent labeling, Candypeople ensures that the tradition of Lördagsgodis remains a high-quality indulgence for everyone.
Candypeople FAQ
Founded in 1982 as a family business, Candy People is headquartered in Malmö at Lundavägen 74. Originally starting as a local shop, we have grown into a global leader in the confectionery industry while remaining under the leadership of the Youssef family. Today, we are proud to be a primary supplier for the Swedish "Pick & Mix" market, exporting our beloved treats from Malmö to over 30 countries worldwide.
We were pioneers of the 1980s "Pick & Mix" boom in Sweden and continue to be a driving force behind the Saturday sweets tradition. By providing retailers with complete solutions—including our iconic bins and over 90 varieties of candy—we ensure that Swedish families have the best selection for their weekly "Lördagsgodis." Our goal is to offer the perfect mix of textures and flavors for every candy bag.
We prioritize "clean candy" by following strict EU food safety standards. Unlike many international brands, our products are free from High Fructose Corn Syrup (HFCS) and trans fats. We use real sugar and often utilize natural colors derived from fruit and vegetable concentrates, such as spirulina and blackcurrant. This commitment to quality ensures a premium taste experience that aligns with the high expectations of the Swedish market.
Yes, we offer a variety of vegan-friendly options, particularly within our famous "S-märke" (S-brand) line. Many of our S-märke Chews and powder-coated gummies are crafted using pectin or potato starch instead of animal-based gelatin. While many of our traditional foam products still contain gelatin, we clearly label our vegan selections to help you easily find the right treats for your dietary preferences during your next candy run.
We are well-known for our innovative partnerships that transform iconic Swedish flavors into delicious candies. We have collaborated with famous brands like GB Glace to turn classic ice cream flavors into sweets, and we also produce the nostalgic RIGI chocolate. From our "supersalt" S-märke gummies to these unique brand collaborations, we strive to offer a diverse range of products that you won't find anywhere else in the candy aisle.