)
)
)
Experience the authentic taste of Swedish confectionery with our selection of 8 Malaco sweets starting at just 1.35 GBP. Our range brings together centuries of Swedish brand heritage, offering iconic licorice and fruit flavor profiles available in both bulk and gift packaging for any occasion.
Malaco Candy United Kingdom
Buy 10-pack and get a better deal
The Smarter Way to Stock Up!
All Malaco products for sale
Malaco Fizzypop
1pcs
8 of 8 products viewed
The Origin of the Swedish Fish and the Lingonberry Mystery
Founded in 1934 as the Malmö Lakrits Compani, Malaco is a cornerstone of Nordic confectionery history. While now part of the Cloetta family, the brand achieved global fame in the 1950s by developing Pastellfiskar—known internationally as “Swedish Fish.” These chewy, starch-based treats were originally crafted to represent Sweden’s thriving fishing industry for the export market. While many UK fans debate the exact profile of the red fish, it is widely believed to be inspired by the tart, floral notes of the Swedish lingonberry. Beyond the iconic fish, Malaco pioneered the “tablettaskar” (pocket-sized boxes) like Zoo and Fruxo, which have been staples in Swedish coat pockets for decades. Today, the brand continues to innovate while maintaining the high food safety standards of the BRC Global Standard, ensuring every bite of history is as consistent as the first batch from Malmö.
From Gott & Blandat to Djungelvrål: A Masterclass in Texture
Malaco is renowned for its “Texture Philosophy,” offering a sensory spectrum that ranges from soft foams to the world’s toughest licorice. Their flagship product, Gott & Blandat, launched in 1979 and remains a masterclass in variety, mixing sweet fruit gummies with salty licorice. In 2022, the Gott & Blandat Original recipe was updated to be fully vegan, removing gelatin and beeswax without compromising its signature chew. For those seeking an intense experience, Djungelvrål (Jungle Scream) offers super-salty licorice monkeys coated in a sharp layer of salmiak salt. These “salty-mineral” treats are gelatin-free and vegan-friendly, providing a stark contrast to the brand’s softer offerings. By using natural coloring concentrates like black carrot and spirulina, Malaco ensures their vibrant sweets meet modern ingredient expectations while delivering that classic, firm Swedish bite.
The Saturday Candy Tradition: Why Malaco Defines Lördagsgodis
In Sweden, the concept of “Lördagsgodis” (Saturday Candy) is a cultural institution, and Malaco is its primary architect. This tradition, which encourages limiting sweet consumption to once a week, transformed candy into a celebrated weekly ritual. Malaco leaned into this with their famous slogan, “Lördag hela veckan” (Saturday all week), positioning their treats as the ultimate reward. Whether it is the iconic Bubs-style pick-and-mix bins or pre-bagged favorites, Malaco products are essential to the Swedish weekend experience. For UK customers, bringing home a bag of Gott & Blandat or Djungelvrål is the easiest way to participate in this Scandinavian lifestyle. As the Swedish candy trend grows in the UK, Malaco remains the gold standard for authenticity, offering a taste of the Nordic “Saturday feeling” delivered directly from the EU to your door in GBP.
⚡ Hot Pouch Deals Happening Now – Act Fast!
Malaco FAQ
Malaco is one of Sweden’s most iconic confectionery brands, founded in 1934. The name is an acronym for the Malmö Lakrits Compani (Malmö Licorice Company), reflecting its origins in Malmö, Sweden. Now owned by Cloetta, the brand has grown from a local licorice specialist into a global leader in the Swedish candy trend, famous for creating the original "Swedish Fish" and the beloved Gott & Blandat mix.
We ship all Malaco products directly from the EU to your doorstep in the UK. To make your shopping experience seamless, all prices are listed in GBP. Please note that since the UK left the EU, shipments may be subject to standard customs processing. We handle the logistics to ensure your Swedish treats arrive safely, typically within 3-7 working days depending on your chosen delivery method.
Many of Malaco’s most popular items are now vegan-friendly. The iconic Gott & Blandat Original recipe was updated in 2022 to remove gelatin and beeswax, and the super-salty Djungelvrål is also gelatin-free and vegan. However, because some traditional recipes still use gelatin or wheat starch, we recommend checking the specific product descriptions and ingredient lists on our shop pages before purchasing to ensure they meet your dietary needs.
Malaco is famous for the "sweet-salty-sour" profile that defines the Swedish candy trend. Unlike many UK sweets, Malaco often uses "salmiak" (salty licorice) to provide a sharp, mineral sting. They are also masters of texture, ranging from the extremely tough, chewy Djungelvrål monkeys to the soft, fruity foam found in their variety mixes. Their commitment to natural coloring concentrates also sets them apart from many traditional brands.
If you are new to Swedish candy, Gott & Blandat is the essential starting point; it is a legendary mix of sweet fruit gummies and salty licorice. For those who want to try the "world’s saltiest candy," Djungelvrål (Jungle Scream) offers an intense salt-coated licorice experience. We also highly recommend the original "Pastellfiskar" (Swedish Fish), which Malaco originally developed in the 1950s with a unique lingonberry-inspired flavor.