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Explore the authentic taste of Swedish heritage with our selection of Cloetta sweets, starting from £1.09. Our curated range features iconic fruit and licorice lines such as Polly and Kex, delivering traditional Scandinavian confectionery backed by the brand’s commitment to quality and sustainability.
Cloetta Candy United Kingdom
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From Kexchoklad to Ahlgrens Bilar: Discover Sweden’s Iconic Favorites
Founded in 1862 by Swiss brothers, Cloetta has evolved into the cornerstone of Nordic confectionery. The brand is home to Kexchoklad, a legendary crispy wafer covered in smooth milk chocolate that has become Sweden’s go-to snack for outdoor adventures. Equally iconic is Ahlgrens Bilar, famously marketed as “Sweden’s most bought car.” These unique foam marshmallows offer a firm, chewy texture and a distinct flavor profile that has remained unchanged since 1953. For those seeking variety, Polly provides chocolate-coated foam drops with hints of arrack and butterscotch, while the seasonal Juleskum—strawberry-flavored marshmallow Santas—dominates Swedish shelves every Christmas. Whether you are craving the salty licorice of Läkerol pastilles or the playful shapes of Malaco, Cloetta delivers the authentic taste of Scandinavia directly to your door in the UK, with all prices conveniently listed in GBP.
The Masters of Lördagsgodis and the Swedish Pick-and-Mix Tradition
Cloetta plays a pivotal role in the cultural phenomenon of Lördagsgodis, or “Saturday Candy.” This tradition, which encourages enjoying sweets as a weekly treat, is centered around the “pick-and-mix” wall. Through their leadership in the confectionery market, Cloetta provides the essential components for a perfect Swedish candy bag. Their portfolio often overlaps with other Swedish giants like Fazer and Bubs, creating a diverse landscape of textures and flavors. From the chewy foam of Ahlgrens Bilar to the sour delights found in the Malaco range, these products are designed for sharing. As the Swedish candy trend grows in the UK, fans can now recreate the authentic Plockgodis experience at home. Despite post-Brexit shipping from the EU, getting your hands on these heritage brands is easier than ever, ensuring your Saturday tradition remains strictly Swedish.
A Sweeter Future: Cloetta’s Commitment to Sustainable Cocoa and Ingredients
Under the initiative “A Sweeter Future,” Cloetta focuses on long-term sustainability and ingredient transparency. The company utilizes Rainforest Alliance certified cocoa and RSPO-certified palm oil to ensure ethical sourcing across its supply chain. For UK customers with specific dietary requirements, Cloetta offers several verified options. Ahlgrens Bilar (Original) and Läkerol pastilles are gluten-free, making them safe choices for those avoiding wheat. While many foam products contain porcine gelatin, the brand is increasingly moving toward natural colors and flavors. For vegan-friendly options, many products under the Malaco umbrella—often associated with Cloetta—provide gelatin-free alternatives. By maintaining rigorous ISO 9001 and ISO 14001 standards, the brand ensures that every bag of Polly or Kexchoklad meets the highest food safety benchmarks while protecting the environment for future generations of candy lovers.
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Cloetta FAQ
Cloetta is one of the Nordic region’s oldest confectionery companies, founded in 1862 by Swiss brothers Bernhard, Christoph, and Nutin Cloëtta. Originally established in Copenhagen, the company expanded to Sweden in 1873. With over 160 years of heritage, Cloetta has evolved from a family-owned chocolate factory into a major public company. Today, it is a leader in the Swedish "Lördagsgodis" (Saturday candy) tradition, known for its high-quality ingredients and iconic sweets.
As the Swedish candy trend grows in the UK, several "hero" brands have become must-try items. Ahlgrens Bilar, famously marketed as "Sweden’s most bought car," offers a unique chewy foam texture. Kexchoklad, a crispy chocolate-covered wafer, is a staple for outdoor enthusiasts. Other favourites include Polly chocolate-coated foam drops and the seasonal Juleskum Santas. For those who enjoy functional sweets, Läkerol pastilles offer sophisticated flavours like salty licorice.
We ship all orders directly from the EU to your doorstep in the UK. Following Brexit regulations, we handle the necessary export documentation to ensure your Swedish treats arrive safely. All prices on our website are displayed in GBP for your convenience. Please note that while we strive for fast delivery, international shipping may take slightly longer due to standard customs processing, but the taste of authentic Cloetta candy is well worth the wait.
Yes, Cloetta is committed to high food safety and sustainability standards. Under their "A Sweeter Future" initiative, they use UTZ/Rainforest Alliance certified cocoa and RSPO-certified palm oil. The company operates under ISO certifications and increasingly prioritises natural colours and flavours. For example, The Jelly Bean Factory range uses 100% natural flavours. They follow strict EU regulations regarding additives to ensure a high-quality snacking experience for all customers.
Cloetta offers several options for specific dietary needs. Ahlgrens Bilar (Original), Läkerol pastilles, and The Jelly Bean Factory products are verified gluten-free. For vegan-friendly choices, many products from The Jelly Bean Factory and specific Malaco "Sour Suckers" are gelatin-free. However, please check individual packaging for chocolate products like Kexchoklad or Polly, as these contain milk. Many foam sweets use porcine gelatin, though the range of gelatin-free alternatives is continually expanding.