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Toms offers a selection of three premium confectionery products in berry and mint flavor profiles starting from 2.09 EUR, characterized by a rich brand heritage and commitment to sustainability. This range is highly accessible to the New Zealand market through reliable global shipping, providing customers with an authentic taste of traditional Nordic sweets.
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From Pharmacists to Vending Machines: The Story of the "S"
The legacy of Toms began in 1924, founded by Danish pharmacists Hans Trojel and Victor Hans Meyer. The brand name originated as an acronym for “Trojel Og Meyer.” However, a unique branding challenge arose during their early expansion into vending machines. In Danish, the word “tom” translates to “empty,” which led to concerns that customers would think the machines were out of stock. To resolve this, the founders added an “s” to the name, creating the iconic Toms identity recognized across Scandinavia today. While the brand originated in Denmark, it has become a cornerstone of the Swedish “lördagsgodis” (Saturday candy) tradition. Today, the company is owned by the Gerda and Victor B. Strand Foundation, ensuring that the profits from your favorite treats support sustainable cocoa farming and charitable initiatives.
Iconic Classics: From Rum-Filled Turtles to Witch Scream Licorice
Toms is celebrated for its vertical integration, producing its own chocolate, caramel, and marzipan from scratch to maintain “Royal Purveyor” standards. One of their most legendary creations is the Toms Skildpadde, a dark chocolate turtle shell filled with a decadent blend of rum cream and caramel. For those who prefer the bold flavors of Nordic licorice, the Pingvin line offers the famous Heksehyl (Witch Screams), a salty licorice staple found in pick-and-mix bins alongside brands like Malaco and Bubs. Another historical heavyweight is the Yankie Bar, a nougat and caramel chocolate bar originally developed for American soldiers in the 1940s. Whether you are enjoying a solid Guld Barre or chewy Pingvin bites, these products represent the high-quality craftsmanship expected from premium European confectionery.
Modernist Design and Royal Quality: The Arne Jacobsen Factory
The commitment to quality at Toms extends beyond the ingredients to the very architecture of their production. In 1962, the company commissioned the world-renowned modernist architect Arne Jacobsen to design their headquarters and factory in Ballerup. This protected site reflects the same precision found in their sweets, such as the perfectly tempered chocolate used in Toms bars. As a “Purveyor to the Royal Danish Court,” the brand maintains rigorous food safety standards, holding BRC (British Retail Consortium) certification. While they utilize RSPO-certified sustainable palm oil to achieve specific textures, they remain focused on traditional recipes that have made them a favorite for New Zealanders seeking authentic Nordic flavors. Their products often share the spotlight with other giants like Fazer and Cloetta, defining the gold standard for European candy.
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Toms FAQ
Yes, we ship the full range of Toms products directly from Europe to New Zealand. Whether you are craving iconic Guld Barre chocolate or Pingvin licorice, we ensure your Swedish favorites are packaged securely for their journey across the globe. Please note that all prices on our website are displayed in EUR. Shipping costs and delivery times will be calculated at checkout based on your specific New Zealand address.
New Zealand customers often seek out the legendary Toms Skildpadde (chocolate turtles with rum cream and caramel) and the Yankie Bar. As a staple of the Swedish "lördagsgodis" tradition, Toms is also famous for its Pingvin brand, which includes favorites like Heksehyl (Witch Screams) licorice. All these classic Nordic treats are available for purchase in EUR and can be shipped directly to your door.
Currently, Toms products are not Halal or Kosher certified. The company utilizes gelatin derived from both pigs and cows in many of their gummy and licorice items, such as the Pingvin range. Additionally, Toms does not specify the animal origin of the gelatin on their packaging to maintain supply chain flexibility. We recommend reviewing the specific ingredient lists provided for each product before completing your purchase in EUR.
Toms maintains exceptionally high standards, holding a BRC (British Retail Consortium) certification for food safety. As a "Purveyor to the Royal Danish Court," they emphasize quality by producing their own chocolate, caramel, and marzipan from scratch. They also use RSPO-certified sustainable palm oil and invest in sustainable cocoa farming in Ghana. This commitment to quality ensures that every order shipped to New Zealand meets rigorous European food standards.
The company was founded in 1924 by pharmacists Trojel and Meyer, originally named "Tom" as an acronym of their names. The "s" was added later to prevent confusion with the Danish word "tom," which means "empty." This was particularly important for their early business in vending machines, as they didn't want customers to think the machines were empty. Today, the name represents a century of Nordic confectionery excellence.