NOIS Snus New Zealand

While many associate nicotine pouches exclusively with Sweden, NOIS originates from Estonia, where HRJ Production operates a high-standard manufacturing facility. Originally established in the Baltic region, the brand has grown into a leading name across European markets.

These products are classified as nicotine pouches rather than snus because they are 100% tobacco-free. While brands like White Fox represent Swedish heritage, NOIS focuses on modern Estonian precision. A notable example of their quality is NOIS Cool Strong, which delivers 10mg of nicotine per pouch—a popular choice for those seeking a crisp mint profile without tobacco.

The NOIS range offers seven distinct flavor profiles, catering to both fruit enthusiasts and those who prefer a cooling sensation. NOIS Cherry ICE stands out as a customer favorite, preferred by nearly one in five fruit-flavor users for its intensity. For fans of higher-impact brands like Iceberg, these profiles offer a similar depth.

• Mint: High cooling effect, featured in NOIS Extreme Light.

• Berry: A balanced sweet and tart profile, exemplified by NOIS Blueberry ICE Light.

• Mango: Tropical notes found in NOIS Mango ICE Light.

• Eucalyptus: A clean, medicinal herbal kick available in NOIS Eucalypt Strong.

• Cherry: Intense fruit notes often preferred by those transitioning from menthol.

• Melon: Subtle, refreshing sweetness for a lighter experience.

• Fruit: A complex blend for those seeking a varied fruit experience.

NOIS provides 20 different products across a wide spectrum of nicotine concentrations. NOIS Mint is the most popular choice for users seeking a steady, moderate experience without an overwhelming hit. This versatility ensures there is an option for every stage of the nicotine journey.

For those requiring a more pronounced effect, NOIS Cherry offers a stronger profile while maintaining a consistent fruit flavor. The NOIS Extreme series marks the top of the range, designed specifically for experienced users who favor high-intensity mint. While those looking for even higher concentrations might explore Iceberg, NOIS dominates the 4mg to 25mg segment with its reliable delivery.

The NOIS Extreme Mini is the brand’s most popular small-format pouch, accounting for nearly half of all mini-format sales. Unlike many brands that limit high nicotine levels to larger pouches, NOIS offers high-strength options in discreet, compact sizes. This makes them an ideal choice for users who require a low-profile fit during work or social settings.

Users can select between the Slim format—the industry standard for a balanced release and comfortable fit—and the Mini format for maximum discretion. Every pouch is crafted from soft, plant-based fibers, ensuring a tobacco-free experience that remains comfortable against the gum throughout the day.

Choosing your format

• NOIS Extreme Mini: A compact pouch delivering Extreme Strong nicotine levels.

• Slim format: A narrow, elongated shape providing a steady and long-lasting release.

• Plant-based fibers: Soft, comfortable materials used across the entire range.

• Product: NOIS Extreme Mini, Pouch Format: Mini, Nicotine per Pouch: 25mg