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Experience authentic Swedish confectionery with our range of 4 Bubs products, starting from 1.95 EUR for the New Zealand market. These treats are renowned for their unique foam textures and are suitable for various dietary needs, including Vegan and Halal preferences.
Bubs Candy New Zealand
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BUBS Surskalle
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The Iconic Skull and the Dual-Texture Experience
Since 1992, Bubs has redefined the Swedish confectionery landscape with its signature “dual-texture” innovation. Unlike traditional gummies from brands like Malaco or Cloetta, Bubs specializes in a unique hybrid of soft, marshmallow-like foam and chewy jelly. The most legendary example is the Bubs Surskalle (Sour Skull), a shape that has become a cultural icon in Sweden. These treats often feature two distinct flavors in one piece, such as the classic Raspberry-Licorice or the creamy Banana-Caramel. By utilizing a sophisticated starch-molding process, the brand achieves a “foamy” bite that is lighter than a standard gummy but more substantial than a marshmallow. This contrast in mouthfeel, combined with bold, tangy coatings, ensures that every piece provides a complex sensory experience that stands out in any pick-and-mix selection.
100% Vegan, Gelatin-Free, and Fairtrade Ingredients
Bubs is a global leader in ethical candy production, offering a range that is 100% vegan and gelatin-free. By replacing animal-derived gelatin with plant-based starches like cornstarch and potato protein, they provide a superior texture that is inclusive of various dietary needs. Their commitment to quality extends to being Fairtrade certified, specifically regarding the sugar used in their consumer-packed products. New Zealand customers can enjoy these treats knowing they are free from palm oil and AZO dyes; the brand uses plant-based colorants instead of E120 (carmine). While many products from Fazer or Toms may contain dairy or gelatin, Bubs remains a go-to for those seeking high-quality, gluten-free, and halal-friendly options. Their climate-smart production facility in Jönköping even utilizes renewable energy, making these sweets as sustainable as they are delicious.
From Swedish Pick-and-Mix Staple to TikTok Viral Sensation
For decades, Bubs was a cherished secret of the Swedish lördagsgodis (Saturday candy) tradition, found in the colorful bins alongside Candypeople and Konfekta. However, the brand recently exploded into a global phenomenon, fueled by the “Swedish Candy” trend on TikTok which garnered billions of views. Enthusiasts worldwide became obsessed with the “Cool Cola” skulls and “Fizzy” bubblegum rhombs, leading to international shortages and even a spot on TIME Magazine’s “Best Inventions” list. This viral success has transformed the family-owned business into a worldwide sensation. Now, New Zealanders can skip the social media envy and order these authentic Swedish exports directly from Europe. Whether it is the sour kick of their foam rhombs or the salty bite of their licorice, Bubs represents the very best of modern Scandinavian confectionery culture.
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Bubs FAQ
Bubs is famous for its "dual-texture" experience, often combining soft, marshmallow-like foam with chewy gummy jelly. Founded in 1992 by the Lindström family in Jönköping, Sweden, the brand is iconic for its skull-shaped treats and bold flavor pairings like Raspberry-Licorice and Banana-Caramel. Recently, Bubs gained global fame on social media, becoming the face of the "Swedish Candy" trend due to its innovative shapes and high-quality ingredients.
Yes, Bubs is an excellent choice for vegan and vegetarian customers. All of their packaged sweets and foam candies are 100% gelatin-free and vegan-verified. Instead of animal-derived ingredients, Bubs uses plant-based starches like cornstarch and potato protein. Additionally, they have replaced animal-based red dyes with plant-based alternatives and use Fairtrade-certified sugar, making them a conscious choice for those following plant-based diets or looking for halal-friendly confectionery.
We ship all Bubs orders directly from our facility in Europe to your doorstep in New Zealand. Because this is an international delivery, shipping times may vary depending on your specific location and local customs processing. Please note that all prices on our website are displayed in EUR. We recommend checking current exchange rates and local import regulations to ensure a smooth delivery experience for your Swedish treats.
If you want the authentic Swedish experience, the Raspberry-Licorice Skull is the brand's original best-seller. Other fan favorites include the "Fizzy" bubblegum varieties, Sour Blueberry, and the "Cool Cola" skulls. Bubs is also known for its "Goody" line of oval-shaped sweets. Whether you prefer sweet, sour, or salty licorice, Bubs offers a wide variety of flavors that have earned them recognition as a top global confectionery innovator.
Absolutely. Bubs operates out of a climate-smart, BRC-certified production facility in Sweden that utilizes renewable energy like solar panels. Their commitment to quality means they avoid palm oil, trans fats, and AZO dyes (such as Red 40). By reusing cornstarch molds and sourcing Fairtrade sugar, Bubs ensures that their viral, world-famous candies are produced with both food safety and environmental responsibility in mind for customers worldwide.