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Fazer introduces its prestigious Finnish confectionery heritage to the New Zealand market, offering premium berry-flavored treats starting at €2.19. This range is defined by ingredient transparency and a commitment to quality, ensuring customers receive authentic Nordic flavors with clear storage and shelf-life guidance.
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The Fazer Blue Secret: Fresh Milk vs. Milk Powder
While many Nordic chocolate brands like Cloetta or Malaco have their own loyal followings, Fazer stands apart through a unique production secret dating back to 1922. The iconic Karl Fazer Milk Chocolate, often referred to as “Fazer Blue,” is one of the few mass-produced chocolates in the world made using fresh milk instead of standard milk powder. This process requires significant logistical precision but results in a remarkably smooth, creamy texture and a clean dairy-forward flavor profile that has made it a staple of the Swedish lördagsgodis (Saturday candy) tradition. The specific shade of blue on the wrapper was actually the first color ever trademarked in Finland, representing the Nordic sky and lakes. For New Zealanders seeking an authentic taste of Northern Europe, this chocolate offers a distinctively rich experience that differs from traditional British or Pacific chocolate recipes.
From Tyrkisk Peber to Geisha: The Nordic Cult Classics
The Fazer portfolio is a masterclass in diverse confectionery textures, ranging from the delicate to the daring. A true cult classic is Tyrkisk Peber, a hard salty liquorice shell filled with a potent, peppery salmiak powder that provides an intense kick favored by Nordic candy connoisseurs. For those preferring something softer, Geisha offers a sophisticated contrast with its smooth milk chocolate coating and crispy hazelnut nougat center, inspired by Japanese aesthetics. The brand also manages the legendary Dumle, a chewy toffee coated in chocolate that originally joined the family via the acquisition of the Swedish company Mazetti. Whether it is the minty, chocolate-filled crunch of Marianne or the fruity, gelatine-free chew of Tutti Frutti, these products have become essential components of the pick-and-mix walls found across Sweden and are now available for international shipping to New Zealand.
A Sustainable Fika: Palm Oil-Free and Vegan Innovations
Fazer has positioned itself as a leader in modern confectionery ethics, making it a preferred choice for conscious consumers. The company is on a strict mission to remove palm oil from all its sweets and biscuits; for instance, the beloved Geisha recipe was recently updated to replace palm oil with high-quality cocoa butter. Dietary inclusivity is also a priority. Much of the Tutti Frutti range, including Tutti Frutti Sour and Tutti Frutti Passion, is vegan-friendly and made with natural colors and flavors. For those following a Halal diet, popular items like Fazer Dumle Original and the 180g Karl Fazer Dark Chocolate bars are verified suitable. Furthermore, the brand offers approximately 49 gluten-free products, ensuring that the traditional Swedish fika—the cherished coffee and treat break—can be enjoyed by everyone, regardless of dietary restrictions.
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Fazer FAQ
Fazer was founded in Helsinki, Finland, in 1891 by Karl Fazer. However, it has deep historical ties to Sweden, having merged with Swedish confectioner Cloetta in the past and acquiring the iconic Swedish brand Mazetti in 1975. Today, Fazer is a cornerstone of the Swedish "lördagsgodis" (Saturday candy) tradition, and its products like Dumle and Tyrkisk Peber are beloved staples across both Sweden and the wider Nordic region.
We ship all Fazer confectionery directly from our warehouse in Europe to your doorstep in New Zealand. Please note that all prices on our website are displayed in Euros (EUR). Shipping costs and delivery times are calculated at checkout based on the weight of your order. We recommend monitoring your tracking information closely, as international shipments may be subject to local customs processing upon arrival in New Zealand.
Karl Fazer Milk Chocolate, often called "Fazer Blue," is unique because it is made using fresh milk rather than milk powder. This traditional recipe, which has remained largely unchanged since 1922, results in a much creamier, dairy-forward flavor profile compared to many other international chocolates. The iconic blue packaging is so significant to Nordic culture that the specific shade was the first trademarked color in Finland.
Yes, Fazer provides several plant-based options suitable for vegan diets. Approximately 95% of the Tutti Frutti range is gelatin-free and vegan-friendly, using only natural colors and flavors. Additionally, Fazer offers "Oat Choco," a dairy-free chocolate alternative made with Finnish oats. While many dark chocolates in the range do not contain milk fat, they are produced on shared lines and may contain traces of dairy, so please check individual labels.
Fazer is committed to high food safety and sustainability standards. The company has pledged to remove palm oil from all confectionery and biscuit products by the end of 2024; for example, the Geisha recipe has already been updated to use cocoa butter instead. Furthermore, 100% of the cocoa used in Fazer products is sustainably sourced. This commitment ensures that New Zealand customers receive high-quality treats produced with environmental responsibility in mind.