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Experience the authentic taste of Swedish confectionery with our curated selection of Candypeople treats, with prices starting at 1.55 EUR. This range brings the celebrated Swedish candy tradition directly to New Zealand, offering a diverse assortment of premium gummies, fruit flavors, and traditional licorice supported by professional customer service and reliable delivery.
Candypeople Candy New Zealand
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From Malmö to the World: The Pioneers of Pick & Mix
Founded in 1982 as a family business in Malmö, Sweden, Candypeople has evolved from a local shop into a global confectionery powerhouse. The brand was a primary architect of the 1980s Swedish “Pick & Mix” (lösgodis) boom, developing the specialized bins and displays that define the modern candy wall. Today, they export the beloved Swedish tradition of Lördagsgodis (Saturday Sweets) to over 30 countries across five continents. As a major supplier to international retailers, Candypeople serves as a global ambassador for Scandinavian treats, sitting alongside legendary producers like Malaco and Cloetta. Whether you are in Auckland or Christchurch, you can experience the same premium variety that Swedish families have enjoyed for decades, delivered directly from Europe in EUR pricing.
Iconic Collaborations: From GB Glace Flavors to S-Märke Classics
Candypeople is renowned for its innovative partnerships, often transforming famous Swedish flavors into unique confectionery forms. They are the creative force behind candies inspired by GB Glace ice cream flavors and the nostalgic RIGI chocolate. Perhaps their most famous contribution to the candy world is the S-märke (S-brand) line. These iconic treats are famous for their extreme flavor profiles, ranging from supersalt licorice to puckeringly sour fruit. The S-märke Sour Chews and S-märke Salty Chews are particularly popular for their distinct chewy textures. By collaborating with other giants like Fazer and Toms to curate diverse selections, Candypeople ensures their range offers everything from soft foams to hard-boiled sweets, maintaining a standard of variety that rivals Bubs and Konfekta.
The "Clean Candy" Standard: Natural Colors and Real Sugar
In an era of highly processed snacks, Candypeople distinguishes itself through a commitment to “clean candy” standards. Following strict EU food safety regulations, the brand prioritizes high-quality ingredients over synthetic alternatives. Instead of artificial dyes like Red 40, they utilize natural colors derived from fruit and vegetable concentrates, such as spirulina, blackcurrant, and carrot. Their recipes favor real sugar and glucose syrup over High Fructose Corn Syrup (HFCS) and remain entirely trans-fat-free. For New Zealand customers with specific dietary needs, the S-märke gummy line is a standout choice, as many of these products are verified vegan, utilizing pectin or potato starch instead of gelatin. This dedication to ingredient transparency ensures a premium snacking experience that focuses on authentic flavor and natural vibrance.
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Candypeople FAQ
Candy People was founded in 1982 in Malmö, Sweden, where it remains headquartered today. As a family-owned business with a rich history in the Swedish "Pick & Mix" tradition, we ship our authentic confectionery directly from our European facilities to your doorstep in New Zealand. This ensures you receive genuine Swedish treats, including our iconic "S-märke" range and famous brand collaborations, maintained at the high quality standards expected of European food exports.
We offer international shipping from Europe to New Zealand. Please note that all transactions on our website are processed in Euros (EUR). When placing your order, your bank or credit card provider will convert the total from EUR to New Zealand Dollars (NZD) based on the current exchange rate. Shipping costs are calculated at checkout based on the total weight of your candy selection, ensuring a fair price for your delivery across the globe.
Swedish candy is renowned for its "cleaner" ingredient profile. Following strict EU food safety regulations, Candy People emphasizes the use of natural colors derived from fruit and vegetable concentrates rather than synthetic dyes. Our products are free from High Fructose Corn Syrup (HFCS) and trans fats, using real sugar instead. Additionally, we offer unique textures and intense flavor profiles, such as our famous "supersalt" and "supersour" varieties, which are central to Swedish candy culture.
Yes, we cater to various dietary needs. Many of our popular "S-märke" (S-brand) Chews and powder-coated gummies are vegan-friendly, as they utilize potato starch or pectin instead of gelatin. While many of our gummy and foam products are naturally gluten-free, we recommend checking the specific ingredient lists for each product, as some traditional licorice items may contain gluten. Our commitment to transparent labeling helps you choose the right treats for your dietary requirements.
Candy People was a pioneer of the 1980s Swedish "Pick & Mix" (lösgodis) boom. This is tied to the cultural tradition of *Lördagsgodis*, or "Saturday Sweets," where families visit "candy walls" to curate their own variety bags for the weekend. By ordering from us, New Zealand customers can participate in this tradition, choosing from over 90 varieties of iconic Swedish treats, ranging from chewy foams to our world-famous Dalahorse and Viking-themed gummies.