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We offer a premium selection of berry and mint-flavored Toms confectionery from 2.79 EUR, characterized by authentic Nordic brand heritage and a commitment to sustainable manufacturing. These high-quality treats are available with international shipping for customers across Europe seeking traditional Danish sweets.
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From Pharmacists to Vending Machines: The Story of the "S"
The history of Toms began in 1924 when two Danish pharmacists, Hans Trojel and Victor Hans Meyer, decided to apply their precision and knowledge of ingredients to the world of confectionery. The brand name is an acronym of their last names: Trojel Og Meyer. However, a clever branding adjustment was made early on to facilitate the company’s expansion into vending machines. In Danish, the word “tom” means “empty,” which created a marketing dilemma—no one wanted to buy from a machine labeled “empty.” By adding an “s,” the founders created a possessive form that gave the brand its iconic identity. Today, Toms is a powerhouse in the Nordic candy scene, standing alongside giants like Fazer and Cloetta as a staple of the European “lördagsgodis” tradition.
Iconic Classics: From Rum-Filled Turtles to Witch Scream Licorice
Toms is celebrated for its diverse portfolio, ranging from rich chocolates to intense licorice. One of their most famous creations is the Toms Skildpadde, a dark chocolate turtle filled with a decadent blend of rum cream and caramel. For those who prefer a chewy snack, the Yankie Bar offers a satisfying mix of nougat and caramel, originally developed for soldiers in the post-WWII era. The brand also dominates the licorice market through its Pingvin line. A fan favorite across Europe is the Heksehyl (Witch Screams), which features salty licorice filled with salmiak cream. These products are frequently found in pick-and-mix displays next to Malaco and Bubs Surskalle, offering a unique texture and flavor profile that has remained consistent for decades thanks to the brand’s in-house quality laboratories.
Modernist Design and Royal Quality: The Arne Jacobsen Factory
Quality is at the heart of the Toms philosophy, a fact recognized by their prestigious title as “Purveyor to the Royal Danish Court.” This commitment to excellence extends to their production environment. In 1962, the company commissioned the world-renowned modernist architect Arne Jacobsen to design their factory in Ballerup, Denmark. The facility is considered an architectural masterpiece, reflecting the same clean, functional, and high-quality standards found in their candy. While Toms focuses on traditional recipes, they maintain modern food safety standards with BRC certification. They are also committed to sustainability, using RSPO-certified palm oil and investing in regenerative cocoa farming. This dedication to both heritage and future-proofing ensures that Toms remains a premium choice for candy lovers, much like the high standards seen from Konfekta or Candypeople.
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Toms FAQ
Founded in 1924 by pharmacists Hans Trojel and Victor Hans Meyer, the name "Toms" is an acronym for Trojel Og Meyer. The "s" was added later for a very practical reason: to prevent Danish customers from thinking their vending machines were "tom" (the Danish word for empty). Today, the company is owned by the Gerda and Victor B. Strand Foundation and remains a cornerstone of the Nordic confectionery market.
We offer a wide selection of Toms classics, including the famous Skildpadde (chocolate turtles with rum cream and caramel), the Yankie Bar, and the Guld Barre. For fans of Swedish "lördagsgodis," we stock the full Pingvin licorice range, featuring favorites like Heksehyl. All orders are processed in EUR and shipped quickly from our warehouse to any location across the European continent.
Toms products are primarily manufactured in Ballerup, Denmark, in a landmark factory designed by architect Arne Jacobsen. The facility is BRC (British Retail Consortium) certified, ensuring the highest international food safety standards. Toms is unique for its vertical integration, producing its own chocolate, caramel, and marzipan from scratch using high-quality raw materials and RSPO-certified sustainable palm oil.
Toms products do not currently hold Halal, Kosher, or Vegan certifications. Many of their gummy and licorice products contain gelatin derived from either pigs or cows, and their chocolate range contains dairy. Additionally, while some items may not list gluten in the ingredients, the brand does not certify products as gluten-free due to the potential for cross-contamination in their production facilities.
We specialize in fast intra-EU shipping to ensure your candy arrives fresh. Once you place your order in EUR, it is dispatched quickly from our central hub. Delivery times vary by destination, but most customers across the European continent receive their Swedish and Danish treats within a few business days. All shipments are tracked, so you can follow your package from our store to your door.