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Cloetta is a premier Swedish confectionery brand that combines a rich cultural heritage with high-quality ingredients like fruit and licorice. We offer 4 distinct Cloetta products starting at 1.59 EUR, each produced with a commitment to sustainability and authentic Nordic flavor profiles. These treats are a staple for anyone looking to experience the best of Scandinavian candy traditions.
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From Kexchoklad to Ahlgrens Bilar: Discover Sweden’s Iconic Favorites
Founded in 1862 by Swiss brothers, Cloetta has evolved into a cornerstone of European confectionery. The brand is home to some of the most recognizable treats in the Nordics, most notably Kexchoklad. This crispy, chocolate-covered wafer has been a Swedish staple since 1938, frequently enjoyed during outdoor adventures. Equally legendary is Ahlgrens Bilar, famously marketed as “Sweden’s most bought car.” These fruit-flavored foam marshmallows offer a unique, firm chew and are naturally gluten-free. For those who prefer a mix of textures, Polly provides chocolate-coated foam drops with distinct notes of vanilla and butterscotch. During the winter season, the brand dominates the market with Juleskum, a strawberry-flavored marshmallow Santa that has become a mandatory part of the Swedish Christmas tradition. Whether you crave the crunch of a wafer or the soft pull of a marshmallow, this historic chocolatier delivers timeless quality.
The Masters of Lördagsgodis and the Swedish Pick-and-Mix Tradition
Cloetta plays a pivotal role in the cultural phenomenon of Lördagsgodis, or “Saturday Candy.” This Swedish tradition, which encourages enjoying sweets once a week, helped birth the modern pick-and-mix (plockgodis) culture. Through their extensive portfolio, which includes brands like Malaco, they provide the variety essential for a perfect candy bag. From the salty licorice of Läkerol pastilles to the vibrant, veggie-friendly options from The Jelly Bean Factory, the selection caters to every palate. This tradition is about more than just sugar; it is a social ritual of selecting different shapes, colors, and flavors. By offering everything from chewy foam to hard-boiled sweets, the company ensures that the European “candy wall” remains a diverse and exciting experience for fans of Fazer or Bubs Surskalle looking to round out their weekly treat.
A Sweeter Future: Cloetta’s Commitment to Sustainable Cocoa and Ingredients
Operating under the initiative “A Sweeter Future,” Cloetta prioritizes responsible sourcing and food safety across its production facilities in Ljungsbro and beyond. The company utilizes 100% Rainforest Alliance certified cocoa, ensuring that the chocolate in products like Polly and Kexchoklad supports sustainable farming practices. Furthermore, they utilize RSPO-certified palm oil and are actively transitioning toward natural colors and flavors across their ranges. For consumers with specific dietary needs, the brand offers a transparent approach; Ahlgrens Bilar and The Jelly Bean Factory are gluten-free, while the latter is also Kosher-certified and “veggie-friendly.” By adhering to strict ISO 9001 and 14001 standards, they maintain a high level of ingredient integrity that rivals other major Nordic producers like Toms and Candypeople, ensuring every bite is as ethical as it is delicious.
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Cloetta FAQ
Cloetta is one of the oldest and most prestigious confectionery companies in the Nordic region, founded in 1862 by three Swiss brothers: Bernhard, Christoph, and Nutin Cloëtta. Originally established in Copenhagen, the company expanded to Sweden in 1873. Today, Cloetta is headquartered in Stockholm and is a public company listed on Nasdaq Stockholm, maintaining over 160 years of tradition in crafting high-quality chocolates and sweets for the European market.
We offer a wide selection of Cloetta’s "hero" brands, including Kexchoklad, the famous crispy chocolate-covered wafer, and Ahlgrens Bilar, the world’s best-selling marshmallow cars. You can also find Polly chocolate-coated foam drops, functional Läkerol pastilles, and seasonal favorites like Juleskum strawberry Santas. All prices are listed in EUR, making it easy for customers across Europe to enjoy these authentic Swedish classics delivered directly to their door.
Yes, several Cloetta products cater to specific dietary needs. Ahlgrens Bilar (Original), Läkerol pastilles, and The Jelly Bean Factory products are gluten-free. For vegan-friendly options, we recommend The Jelly Bean Factory and specific Malaco or Red Band items that are gelatin-free. Please note that Kexchoklad contains wheat and is not gluten-free, and many foam products use porcine gelatin. Detailed ingredient lists are available for every product in our shop.
Cloetta is committed to "A Sweeter Future," operating factories under ISO 9001 and ISO 14001 certifications. The company uses UTZ/Rainforest Alliance certified cocoa and RSPO-certified palm oil to ensure environmental responsibility. Furthermore, Cloetta prioritizes natural colors and flavors across many lines, such as The Jelly Bean Factory. When you shop with us, you are supporting a brand that adheres to strict EU safety regulations and sustainable sourcing practices.
We provide fast intra-EU shipping to ensure your Swedish treats arrive fresh and quickly. Since we ship from within the European Union, there are no customs delays or hidden import fees for customers in EU member states. All shipping costs and estimated delivery times are calculated at checkout in EUR. Whether you are in Germany, France, or Italy, you can enjoy the Swedish tradition of "Lördagsgodis" without the long wait.