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Shiro is Japanese and means pure and simple -white. Their nicotine pouches contain pure plant fibres with added nicotine extract. With us, Shiro is very popular, mainly in Finland and Canada. With an ever-growing range from their product department, it's exciting to follow their journey. We hope that if you have not tried any of Shiro's products you do so, you will not be disappointed.
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Shiro nicotine pouches, also known as ‘Shiro snus’, were originally produced by AG Snus, one of the oldest snus companies still in operation. As of today, Shiro is owned by the American company ‘PMI’. With the acquisition of ‘Shiro All White’, PMI have made a significant effort to take market shares in the 100% tobacco-free nicotine pouches business. With the new owner, both the brand and the product assortment are updated. We say goodbye to products like Shiro Virginia Classic and Shiro Licorice. And we welcome the new assortment that is listed above.
The word Shiro means ‘white’ in Japanese, which is very fitting for these pure all-white pouches (that’s right, no stains!). The sleek design of the can echoes the elegance and discreteness of their slim-fit pouches, which tuck away nicely under your lip and can easily go undetected, so you can enjoy them anywhere at any time.
Since the plant-based filler is dry, it’s best to wet the pouch on your tongue a little before pushing it under your lip, where you can leave it for around 30-40 minutes while it slowly releases those ‘feel good vibes’. If you are after a product with a serious kick, Shiro’s ‘Shiro 03 Tingling Mint’ pouches are one of the strongest nicotine pouches available on the market.
If you love trying new and unique flavours, Shiro won’t disappoint! Their nicotine pouches come in some surprising flavours. Of course, you can also try Shiro in their much-loved mint flavours like Fresh Mint, Cooling Mint and Tingling Mint for an extra frosty sensation.
Shiro nicotine pouches come in a range of nicotine strengths to suit both snus enthusiasts and those wanting to try nicotine pouches for the very first time. The nicotine content ranges from a light 2.2 mg nicotine per pouch to a powerful 9.6 mg nicotine per pouch where Shiro 03 Tingling Mint extra-strong pouches represent the strongest – these are not for the faint-hearted!
There are just enough choices to find a flavour fit to your taste. To simplify your choice and help you navigate the assortment, every flavour has its own number. Do you prefer 01 Fresh Mint, 02 Cooling Mint, 03 Tingling Mint or 06 Sour Red Berry? Slim or mini? Strong, low or medium? Start exploring!