Toms brings Danish confectionery expertise to the United States with a selection of premium berry and mint-flavored treats starting at 2.09 EUR. Known for a commitment to sustainability and renewable energy, this range offers high-quality, snacks produced with global shipping standards to ensure freshness upon arrival.
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From Pharmacists to Vending Machines: The Story of the "S"
The history of Toms begins in 1924 with two Danish pharmacists, Hans Trojel and Victor Hans Meyer. The brand name originated as an acronym for Trojel Og Meyer. However, a clever branding pivot was required when the company expanded into vending machines. In Danish, the word “tom” translates to “empty”—hardly the message you want to send to a customer looking for a snack! By adding the “s,” they created a distinctive brand identity that has become a staple of the Swedish “lördagsgodis” (Saturday candy) tradition. Today, Toms is owned by the Gerda and Victor B. Strand Foundation, ensuring that their commitment to confectionery excellence remains independent. They sit alongside Nordic giants like Fazer and Cloetta as essential providers of high-quality treats across Scandinavia and the United States.
Iconic Classics: From Rum-Filled Turtles to Witch Scream Licorice
Toms is celebrated for its vertical integration, producing its own chocolate, caramel, and marzipan from scratch to ensure “Royal Quality.” One of their most legendary creations is the Toms Skildpadde, a dark chocolate turtle shell filled with rich rum cream and caramel. For fans of the Swedish salty licorice trend, the Pingvin line offers the world-famous Heksehyl (Witch Screams), a pungent and satisfying licorice treat. Another standout is the Yankie Bar, a nougat and caramel chocolate bar originally developed for American soldiers stationed in Germany after WWII. Whether you are craving the solid snap of a Guld Barre or the playful textures found in a Malaco or Bubs mix, Toms provides a premium chocolate experience that has been perfected over a century of production.
Modernist Design and Royal Quality: The Arne Jacobsen Factory
The commitment to quality at Toms extends beyond the ingredients to the very architecture of their production. In 1962, the company commissioned the world-renowned modernist architect Arne Jacobsen to design their factory in Ballerup. This dedication to aesthetic and functional excellence mirrors the precision they apply to their recipes. As a “Purveyor to the Royal Danish Court,” Toms maintains rigorous standards, including BRC (British Retail Consortium) food safety certification. While they use RSPO-certified sustainable palm oil and high-grade cocoa, they remain a traditional confectioner; most products are not certified as vegan or halal due to the use of dairy and bovine or porcine gelatin. This focus on authentic, time-tested recipes is what makes Toms a prestigious alternative to brands like Candypeople or Konfekta in the international candy market.
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Toms FAQ
While Toms is a Danish company founded in 1924, its products are iconic staples of the Swedish "lördagsgodis" (Saturday candy) tradition. Brands like Pingvin and Guld Barre are ubiquitous in Swedish pick-and-mix walls. As a Purveyor to the Royal Danish Court, Toms maintains the high-quality standards and unique flavor profiles—ranging from rich chocolate to salty licorice—that have made Nordic confectionery a viral sensation on TikTok.
For those following the Swedish candy trend, the Pingvin licorice line is a must-try, especially the famous "Heksehyl" (Witch Screams). If you prefer chocolate, the Toms Skildpadde (Turtles) features dark chocolate shells with rum cream and caramel. Another favorite is the Yankie Bar, a nougat and caramel treat originally inspired by American soldiers stationed in Europe after WWII, now a beloved Nordic classic.
Yes, we offer international shipping directly to the United States so you can experience the viral Swedish candy trend at home. Please note that all prices on our website are listed in EUR. Your payment provider will handle the conversion to USD at the current exchange rate during checkout. We take great care in packaging our chocolates and gummies to ensure they arrive in excellent condition.
Toms maintains high international standards with BRC-certified production facilities. They use high-quality raw materials, including RSPO-certified sustainable palm oil and cocoa sourced through sustainability programs in Ghana. Please be aware that many gummy products contain gelatin derived from pigs or cows. Additionally, while they prioritize quality, Toms does not currently hold official Halal, Kosher, or blanket Gluten-Free certifications for their product range.
The name is an acronym for the founders, Trojel Og Meyer. The "s" was added shortly after the company’s founding to avoid confusion in the Danish market. In Danish, "tom" means "empty." To ensure customers didn't think their candy vending machines were empty, the founders rebranded as Toms. Today, the name represents a century of confectionery expertise and iconic Nordic design.