Cloetta offers a premium range of Swedish fruit and licorice snacks, including the iconic Ahlgrens Bilar series. We currently feature 4 distinct varieties starting at 1.35 EUR, selected for their high-quality ingredients and authentic Scandinavian taste profile.
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From Kexchoklad to Ahlgrens Bilar: Discover Sweden’s Iconic Favorites
Founded in 1862 by Swiss brothers, Cloetta has evolved into the cornerstone of Nordic confectionery. Their portfolio features “hero” products that are deeply woven into Swedish culture. Kexchoklad, a crispy chocolate-covered wafer, is perhaps the most recognizable snack in the country, frequently spotted on ski slopes and hiking trails. For those who prefer a unique texture, Ahlgrens Bilar—marketed as “Sweden’s most bought car”—offers a firm, chewy foam marshmallow experience that is entirely gluten-free. Other staples include Polly, which are chocolate-coated foam drops with hints of arrack and butterscotch, and the seasonal Juleskum, a strawberry-flavored marshmallow Santa that dominates Swedish candy sales every December. Whether you are craving the smooth chocolate of Fazer or the playful shapes of Malaco, Cloetta provides the essential flavors that define the Swedish palate.
The Masters of Lördagsgodis and the Swedish Pick-and-Mix Tradition
Cloetta plays a pivotal role in the cultural phenomenon of Lördagsgodis, or “Saturday Candy.” This tradition, which encourages enjoying sweets once a week, helped establish the massive “pick-and-mix” walls found in every Swedish grocery store. Through their ownership of brands like Malaco and the pick-and-mix leader CandyKing, Cloetta offers an endless variety of textures, from salty licorice to sour foams. Fans of the TikTok-famous “Swedish Candy” trend will recognize their influence in the diverse bins of Bubs Surskalle and Konfekta favorites. By providing everything from functional Läkerol pastilles to indulgent The Jelly Bean Factory gourmet beans, Cloetta ensures that the weekly ritual of filling a paper bag with assorted treats remains a highlight of Swedish life, now accessible to American fans through international shipping.
A Sweeter Future: Cloetta’s Commitment to Sustainable Cocoa and Ingredients
Operating under the initiative “A Sweeter Future,” Cloetta prioritizes high standards for food safety and environmental responsibility. The company utilizes Rainforest Alliance certified cocoa and RSPO-certified palm oil to ensure their supply chain supports both farmers and the planet. Their commitment to quality extends to dietary inclusivity; for instance, The Jelly Bean Factory is gluten-free and Kosher certified, while many Malaco “Sour Suckers” are verified vegan-friendly. While classic items like Kexchoklad contain wheat, Cloetta continues to expand its gelatin-free and natural-flavor offerings to meet modern consumer needs. By adhering to strict ISO certifications and EU food safety regulations, they ensure that every bag of Ahlgrens Bilar or Polly meets the premium quality standards expected of authentic Swedish confectionery.
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Cloetta FAQ
Cloetta is one of the oldest and most prestigious confectionery companies in the Nordic region, boasting over 160 years of history. Founded in 1862 by three Swiss brothers—Bernhard, Christoph, and Nutin Cloëtta—the company began in Copenhagen before expanding to Sweden in 1873. Today, Cloetta is headquartered in Stockholm and remains a leader in Swedish candy culture, famous for its high-quality ingredients and long-standing confectionery traditions.
We carry Cloetta’s most famous "hero" brands that are currently trending on TikTok. This includes Kexchoklad, the crispy chocolate-covered wafer; Ahlgrens Bilar, the world’s "best-selling car" foam marshmallow; and Polly, chewy chocolate-coated foam drops. You can also find seasonal favorites like Juleskum strawberry Santas and functional Läkerol pastilles. These products are staples of the Swedish "Lördagsgodis" (Saturday candy) tradition and offer unique textures unlike American sweets.
Yes! We ship our entire range of Cloetta products directly from Europe to customers across the United States. Whether you are looking to recreate a "Swedish Candy Wall" at home or try the viral treats you’ve seen online, we provide reliable international delivery. Please note that while we ship globally, all prices on our website are listed in Euros (EUR) and will be converted by your payment provider.
Cloetta offers several options for specific dietary needs. Ahlgrens Bilar (Original), Läkerol pastilles, and The Jelly Bean Factory products are gluten-free. For those seeking vegan-friendly treats, The Jelly Bean Factory and specific Malaco items are gelatin-free. However, please note that Kexchoklad contains wheat and many chocolates contain milk. We recommend checking the specific ingredient lists for each product, as recipes vary across the different brand lines.
Cloetta is committed to high quality and sustainability through their "A Sweeter Future" initiative. Their production facilities are ISO-certified, and they use UTZ/Rainforest Alliance certified cocoa and RSPO-certified palm oil. They follow strict EU food safety regulations and prioritize natural colors and flavors whenever possible. When you order Cloetta treats, you are receiving candy produced under some of the world's highest food safety and environmental standards.