Malaco Candy Malta

Malaco Djungelvrål stands as a signature product within the range, particularly favored by those who appreciate a traditional Nordic confectionery experience. Known for its intense salt-coated licorice, it remains the most popular choice for customers seeking a bold and authentic flavor profile.

Malaco offers a diverse palette of flavors that cater to both traditionalists and those seeking modern fruit profiles. The brand is particularly renowned for its ability to balance intense textures with high-quality ingredients.

• Licorice: This category is the primary choice for our customers, with over 60% of shoppers selecting these traditional salty varieties.

• Fruit and Berry: Malaco Fruxo Original is a customer favorite for those preferring a sweet profile. For enthusiasts of classic berry flavors, Malaco PimPim Original maintains a highly loyal following due to its iconic taste.

While international brands like Red Band focus on a wide variety of soft gummies, Malaco distinguishes itself through its specialization in Swedish confectionery traditions.

The brand offers a unique density and flavor intensity, particularly in its licorice and fruit chew categories, that sets it apart from more generic confectionery options.

Malaco Djungelvrål is widely considered the hero product of the brand, especially for those who appreciate the authentic Nordic tradition of super-salty licorice.

These small, monkey-shaped treats are coated in a high concentration of salt, making them the most popular choice for adventurous candy lovers. Its reputation as a cult classic stems from its uncompromising intensity and satisfyingly chewy texture.

While fruit candies are globally popular, Malaco fans often prioritize traditional Swedish profiles. In our collection, licorice is the definitive leader, with over 60% of customers selecting it as their top choice. Fruit and berry varieties provide a balanced alternative for those seeking a softer, sweeter experience.

• Licorice. This category is the hallmark of the brand, preferred by a majority of our shoppers for its bold and authentic taste.

• Fruit. These are a consistent customer favorite, with Malaco Fruxo Original leading the category with its iconic fruit-salad flavor profile.

• Berry. A specialized niche in the lineup, Malaco PimPim Original remains the preferred choice for those who enjoy sweet raspberry notes.

• Alternatives. For customers seeking more variety in the fruit and sour category, we recommend exploring BUBS Hallon och Lakritsskalle 190g.

The Malaco story began in 1934 in Malmö, Sweden, originally operating under the name Malmö Lakrits Companiet.

Over the decades, the brand has expanded its expertise far beyond its licorice roots to become a leader in the broader confectionery market. Today, Malaco is celebrated for maintaining its high quality and traditional recipes while continuously introducing innovative new formats to candy enthusiasts worldwide.