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We offer a curated selection of 8 Malaco product varieties that celebrate Swedish confectionery heritage and the unique popularity of salty licorice. With prices starting at 1.8 EUR for our berry and fruit flavors, we provide an accessible way to experience these iconic Nordic treats in Canada.
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The Origin of the Swedish Fish and the Lingonberry Mystery
The story of Malaco begins in 1934 in Malmö, Sweden, under the name Malmö Lakrits Compani. While the brand established itself as a licorice powerhouse, its most famous global contribution arrived in the 1950s: the Pastellfiskar, known internationally as Swedish Fish. Developed specifically for the North American export market to honor Sweden’s fishing industry, these chewy icons carry a flavor profile that has sparked decades of debate. While many North American consumers associate the red fish with cherry or raspberry, the authentic Swedish recipe is widely considered to be inspired by the tart, floral notes of the lingonberry. Today, Malaco operates under the Cloetta umbrella, maintaining rigorous food safety standards including ISO 22000 and BRC certifications. By utilizing natural coloring concentrates like black carrot and spirulina, they ensure that their legendary exports remain as vibrant as they were seventy years ago.
From Gott & Blandat to Djungelvrål: A Masterclass in Texture
Malaco is renowned for a “texture philosophy” that spans the entire confectionery spectrum. Their flagship mix, Gott & Blandat, first released in 1979, revolutionized the market by combining firm wine gums with salty licorice. For those seeking an intense sensory experience, Djungelvrål (Jungle Scream) offers a masterclass in contrast; these super-salty licorice monkeys are coated in salmiak salt, providing a sharp, mineral sting before giving way to an extremely tough, chewy center. This dedication to variety is shared by other Swedish giants like Bubs and Fazer, yet Malaco remains unique for its “sweet-salty-sour” trifecta. Dietary inclusivity is also a priority; the Gott & Blandat Original recipe was updated in 2022 to be fully vegan, removing gelatin and beeswax. Similarly, Djungelvrål is verified vegan, making these intense licorice treats accessible to a wider audience of Canadian confectionery enthusiasts.
The Saturday Candy Tradition: Why Malaco Defines Lördagsgodis
In Sweden, the concept of Lördagsgodis, or “Saturday Candy,” is a cultural institution. This tradition, which encourages limiting sweets to a single day of the week for dental health, turned Malaco into a household name. The brand’s famous slogan, “Lördag hela veckan” (Saturday all week), captures the joy of this weekly ritual. Whether it is the pocket-sized boxes of Zoo and Fruxo or the diverse textures found in Cloetta assortments, Malaco products are the backbone of the “Pick & Mix” bins found across Scandinavia. While many of their products, such as Gott & Blandat, contain wheat starch and are not gluten-free, the brand focuses on high-quality ingredients, including RSPO-certified sustainable palm oil. For Canadians ordering from Europe, Malaco represents more than just sugar; it is a taste of a storied Swedish tradition that balances indulgence with a legacy of quality craftsmanship.
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Malaco FAQ
Founded in 1934 as the Malmö Lakrits Compani, Malaco is one of Sweden’s most iconic confectionery brands. The name is an acronym of its original title. While it began in Malmö, it is now part of the Cloetta group, with products manufactured across Europe to strict EU food safety standards. For decades, Malaco has been a central part of the Swedish "Lördagsgodis" (Saturday candy) tradition, bringing authentic Nordic flavors to fans worldwide.
Yes! We ship the entire Malaco range directly from Europe to your doorstep in Quebec and across Canada. Please note that all prices on our website are listed in Euros (EUR). Your payment provider will handle the conversion to Canadian Dollars (CAD) at the current exchange rate during checkout. Shipping from Europe ensures you receive fresh, authentic Swedish recipes that differ from North American versions.
Many Malaco favorites are now vegan-friendly. The iconic Gott & Blandat Original recipe was updated in 2022 to remove gelatin and beeswax, making it vegan. The super-salty Djungelvrål is also gelatin-free and vegan. However, because some Malaco products still use traditional ingredients like gelatin or carmine, we recommend checking the specific product descriptions on our site. We strive to provide clear ingredient information for our Canadian customers.
Malaco is famous for its "sweet-salty-sour" flavor profiles and diverse textures. They are pioneers of "salmiak" licorice, such as Djungelvrål, which features a sharp, salty ammonium chloride coating. They also created the original "Swedish Fish" (Pastellfiskar) in the 1950s. Whether you prefer the firm chew of Gott & Blandat or the intense sting of Nordic licorice, Malaco offers a unique tasting experience not found in local grocery stores.
Most Malaco candies, including Gott & Blandat and Djungelvrål, contain wheat flour or wheat starch and are not considered gluten-free. Regarding additives, Malaco has moved toward using natural coloring concentrates from sources like black carrot and sweet potato instead of azo-dyes. Additionally, their parent company, Cloetta, uses RSPO-certified sustainable palm oil, ensuring that your favorite Swedish treats meet high international standards for ingredient sourcing and food safety.